Although the global market has not yet reached the level of Jetgillers, where people go to their offices by spacecraft, working people are not comfortable…
One of the advantages of being a social media expert is doing your own business. So you work freelance on this. You decide on the working hours, wage rate and working load. You also don’t have to stay in an office or city, you can work anywhere in the world. It is a very attractive profession, especially for those who like to travel and live flexible.
However, there are some challenges to having your own business. You have to constantly improve yourself and learn new things. In a way, you build your own career with your own quotes.
Being a boss of your own business is a bit complicated. Of course, there is a freedom of not working in a corporate company; however, you will have customers and projects that you need to deliver on time.
Disadvantages of Being Your Own Business Boss
Entrepreneurship is a highly romanticized field. There is a false perception such as çalış I work at any time and I walk around in pajamas edi. Entrepreneurship provides some freedoms, but at the end of the day, the entrepreneur is a kind of business owner, boss. This means that if you don’t have the budget to hire staff, you will have to do all the work, accounting, payments, marketing, advertising, content development on your own.
For this reason, self-motivation is a great virtue in entrepreneurship. When you become the boss of your own business, you have to motivate yourself again. If such disadvantages will not deter you, let’s look at what you need to do to become a social media expert.
1. Practice Your Lesson
As a social media expert, you should know the market and learn the techniques and methods used in the sector. Preparing a business plan will allow you to see your way more easily in this process, how to make money from this business, your business model determines. Only by saying danışmanlık I provide consultancy., No money is made, no customers are attracted.
Therefore, examine your possible competitors on platforms such as LinkedIn, Facebook, Twitter. Think of it as a search for keywords. “Ankara social media consultant” who comes to Google first? What does this person do? Who are their customers? What services does it provide? You should look for the answers to these questions.
Needless to say, you will be a social media expert, but you must know the social media trends and the new features. To learn this, the Internet serves as a huge library.
2. Make a Slow Start
The process of becoming a social media expert must run slowly. So 9-5, if you have a salaried job, you should first prepare slowly for social media consulting. If you’re not sure if this is right for you, it’s better to have one or two customers at first. So, if you don’t find social media consulting work for you, you can continue your current salary business.
You can get your first customers from sites like Indeed, Built In. You can also tell your freelance friends who do this work and ask them to pass you a customer. Network activities, Twitter conversations, e-mailings can be efficient. Feel free to introduce yourself and explain what you do.
As a social media expert, you can be sure that you will spend most of your time introducing yourself. Of course, you should also spend the rest of your time to specialize in your profession. People don’t hire you when they don’t know you’re good at a job. For this, you should be able to introduce yourself and market yourself.
3. Determine Your Working Method
Wi-fi and laptop are enough to do this. But there are still things you need to take care of for the operation to run smoothly.
To better understand this situation you can put yourself in the customer’s place:
Appointment: How will the customer find you? How will they make an appointment with you?
Proposal: Will the customer tell you what he wants and the price he can give? What will your service tariff cover?
Contract: Will you sign a contract with the customer? What are the terms of the contract?
Interview: How will you meet with customers? The office? Home office? Starbucks? Skype?
Invoice, Payment: How do you bill customers? How would you prefer to receive payment? Will there be a certain interest in late payments?
In addition, you should decide which analysis programs to use for social media consulting? Which sites will be subscribed to for SEO research? How much does these sites cost monthly?
4. Is it specific? General?
This is an endless discussion. Should you produce solutions for all customers? Or should you focus only on customers in a particular sector? Both have their own pros and cons; and you have to decide for yourself which one to choose.
You can also explore two different styles in the research process. For example, if you only want to be a social media consultant for restaurants and hotels, you can check the social media accounts of hotels and restaurants around you to see if they need help.
5. Identify Products and Services
The fields of activity of social media consultancy are very wide. Often, search engine optimization (SEO), content production and management of social media accounts are also included in social media consulting.
Some of the products and services you will offer as a consultant may be:
Analysis of social media accounts
Social media education
Management of social media accounts
Social media strategy development
Search engine optimization
Content production or consulting for content to be produced
It is ideal to diversify your income sources by offering products and services in different fields. However, scattering too much can also make it difficult for you to concentrate. Therefore, you should find 3-4 “bone alan areas and offer products and services in these areas.
Of course, one of the important issues is determining your fare schedule. For example, in the US, a social media expert can earn $ 3,000 a month, while a social media strategist can earn $ 9,000 a month. Factors such as your success, references, customer’s budget may affect your tariff here.
You can review the tariffs of other social media experts during the research process. Remember, you work on your own and all the bills, taxes, expenses are on you. For this reason, you should prepare the tariff by predicting more than the amount that will be left in your monthly pocket.
6. Set an example with your behavior
When searching for new customers and working for your existing customers, you should apply the recommended techniques yourself. You will probably get customers through your own social media accounts. Therefore, use social media yourself correctly and effectively.
In other words, look at yourself “through the eyes of the buyer.. Stay in touch with other colleagues in the industry. Follow social media trends. If possible, read English sources daily. Because trends in social media are largely sourced from the United States. Join social media events, meet new people and potential customers.
In short, be active on social media. Write blog posts that people can benefit from. The more active you are, the higher your expertise in people’s eyes.
7. Avoid Common Errors
Of course, there may be failures in this sector. However, if you do not fall into the common errors outlined below, the likelihood of failure is reduced.
Don’t underestimate yourself: if customers accept your fees immediately or if you can’t get the kind of customers you want; you get less than your real value.
Do not do business without contract: The promise and commitment of payment must be made in writing. In order to receive your payments on time and in full, you must contract with your customers.
Draw the framework: Clearly explain to the customer how to follow a process and how to follow a strategy on the client’s social media accounts. Having certain limits between you and the customer is essential for a healthy business relationship.
Take care of communication: Good communication with customers and others is more than just an instant reply to your emails. You can further develop your relationship with customers by using the communication channels in a healthy and correct way and ensuring that the process passes smoothly. If the customer is satisfied with the work you do, they may come to you with different job offers or rust you. Therefore, make sure that your name is mentioned in the community with quality and professionalism.